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Welcome to my course on how to start and run your own successful IT company.
Do you want to grow your own successful IT company? Do you want to escape a mundane IT job and be your own boss? Perhaps you already have an IT company but are frustrated with your growth?
If so, this is the course for you!
My name is Jonathan Edwards and I’ve been an ITÂ Professional for 19 years. For 11 of those years I have owned and managed my own IT support company. In addition, I also own and manage my own Cloud Services company.
I am vastly experienced in providing IT services to small-medium sized  businesses and running a business.Â
What will this course cover?
- Providing IT support to SME’s is much more than simply fixing computers! This course will provide you with all the information you need and the services you should be offering.
- Cloud Services is massive for your customers! You need to be earning regular profit from providing cloud services for you customers
- Pricing is a HUGEÂ topic within the industry. You have to price your services to remain competitive but also to provide your business with good profits. You’ll learn how.
- You’ll need lots of software tools so you can scale and offer great service. We’ll look at some of these in this course.
- We’ll touch on marketing. You’re going to need a steady stream of new customers every month so you can grow. We’ll look at what you should be doing and shouldn’t be doing in the marketing world.
- Successful Client Onboarding can be the difference between getting new customers and not getting new customers! I’ll show you a sales process that I’ve developed over my 11 years of running an IT company. You’ll learn how to maximise your time and stop dealing with time wasters!
- How do you go from a one-man band to a successful IT company? I’ll share some of the tips that have ensured that my business has always enjoyed steady growth.
Plus, you’ll get access to me!
I have been in the IT company trenches for 11 years. Every issue that you encounter on your journey I will have faced at some point. I will be on hand to answer all of your questions.Â
Be your own boss, create freedom in your life, start an IT company
IT Support Services
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1Introduction
This lecture is an introduction to the tutor of the course and a description of each section of the course.Â
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2Freelancer or IT company?
This lecture introduces the concept of building an IT support company or working as a freelance IT consultant. There are lots of advantages and disadvantages to both of these options.Â
Selling Cloud Services and Products
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3Managed Services versus Break/Fix
In this lecture, students will learn the difference between the Managed Services business model and the Break/Fix business model.Â
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4Service: IT Support
In this lecture students will learn the basics of IT support and in particular, remote IT support and onsite IT support.Â
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5Service: Installations and Projects
In this lecture students will learn how to provide installations and projects to customers. An installation or a project should not be included as standard in an IT support contract. These services should be charged additional.
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6Service: Maintenance Services
In this lecture students will be introduced to maintenance services and how to offer these to customers. Maintenance services are an essential part of IT support.Â
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7Service: Technical Consulting
In this lecture, students will learn all about Technical Consulting/Virtual CIO. This service is a great service for IT companies looking to differentiate themselves from competitors.Â
Pricing
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8Selling Hardware & Software
In this lecture students will learn how to sell hardware and software to students and what margins they can expect to make.Â
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9Hosted Email
In this section students will learn about offering hosted/cloud email to customers and what margins they should expect to make.Â
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10Backup & Disaster Recovery
In this lecture students will be introduced to providing backup and disaster recovery services to their SME clients.Â
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11Overview of Datto Backup & DR
In this lecture students can watch over my shoulder as we take a look at Datto backup and DR.Â
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12Anti-Virus Software
In this lecture students will learn about how to sell anti-virus software to their customers. Customers can buy yearly or monthly. Selling anti-virus monthly is the best way.
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13Virtual Desktops
In this lecture students will be introduced to Virtual Desktops. They'll learn what they are and how to sell them to customers.Â
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14Virtual Desktop Demo
In this lecture students will be able to see a demo of a Virtual Desktop.Â
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15Voice-over-IP (VoIP)
In this lecture, students will learn about VOIP. They'll learn what it is and how they can sell the service to customers.Â
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16Defining your Products & Services
In this lecture, students will learn the importance of having a standard set of products and templates to offer customers. There is also a download which will help them create their own list.Â
IT Support Tools
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17How is Pricing Calculated?
In this lecture students will be introduced to how to price their services. We'll talk through the different components which determine pricing.Â
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18Server Support Pricing
In this lecture students will learn what server support is and how to price their services for offering server support.Â
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19Desktop/Laptop Support Pricing
In this lecture students will learn what desktop support is and how to price their services for offering desktop support.Â
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20Example 1 - Small Business - 10 users
In this lecture students will learn how to price their IT services for a imaginary small business called "John's Bakery"
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21Example 2 - Medium Business - 40 users
In this lecture students will learn how to price their IT services for a imaginary business called "Apple Accountants"
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22Example 3 - Medium Business - 25 users
In this lecture students will learn how to price their IT services for a imaginary business called "Coca Lola Manufacturing"
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23Service Level Agreements
Marketing your Services
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24Ticketing Software/PSA
In this lecture students will learn what ticketing software is and how it is used in their business. They'll also learn about PSAÂ software and we'll look at some examples.Â
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25Remote Monitoring & Management (RMM)
In this lecture students will learn what Remote Monitoring and Management software is and what benefits it will bring their business.
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26Knowledge Base Software
In this lecture students will learn how important knowledge base software is for effective IT support. We're also provide examples of software in the marketplace.Â
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27Overview of IT Glue
In this lecture students will get an overview of knowledge base software, ITÂ Glue.Â
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28Billing Software
In this lecture students will learn about billing software and why their business needs it. We'll also look at some options.Â
Bonus Lecture
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29Your Website
In this lecture, students will learn the basics of what pages to put on their website and why each page is important.Â
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30Blogging
In this lecture students will learn about the importance of blogging to attract new customers.Â
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31Keyword Basics
In this lecture we will look at the basics of keywords and how customers search Google for IT services.Â
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32Building a Database
In this lecture students will learn the importance of building a database so you can keep in touch with prospects and market to them over time.Â
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33Choose Something
In this lecture students will learn that they need to choose certain marketing activities rather than focussing on them all.Â
Client Onboarding
Scaling Up!
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36Introduction to Customer Onboarding
In this lecture students will learn about the new customer process. This is an introduction to the section.Â
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37Initial Customer Contact
In this lecture students will learn how to handle initial customer enquiries. This is important so IT companies don't waste their time.
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38Onsite Customer Audit
In this lecture students will learn about the onsite customer audit. They'll also be shown the audit document that we take into our own customer audits.Â
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39Customer Meeting
In this lecture students will learn about the meeting they need to have with the management of their prospect.Â
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40Dummy Presentation Introduction
This lecture is an introduction to the Dummy Presentation lecture. Students will learn who the dummy presentation is aimed at.
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41Dummy Presentation
In this lecture students will be taken through a dummy presentation.Â
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42Client Proposal
In this lecture students will learn how to create a proposal to send to a customer after they've had a meeting with them.Â