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The course includes a WORKBOOK.
A new section has been added about – you!
Black Friday Economics looks at the Economics behind Black Friday – but also the Ethics.
We look at:
1. Black Friday history
2. Pricing policy – not just ‘sale price; but the strategies within the strategies!
3. Black Friday ‘traps’
4. The psychology behind deals – you are welcome to share your own personal experiences!
5. Violence
6. Retailers’ strategies – is the bottom line simply to gain more revenue?
7. Guilt – just one party or several?
8. Behavioral Economics
8. Alternatives
Very current.
The course is bolstered with film clips, studies, recent newspaper articles and examples. We also look Cyber Monday. Black Friday is very soon – what you learn here, what you consider – and any discussions you take part in, may just influence your behaviour.
What will YOU be doing on Black Friday/Cyber Monday/ Green Monday?
The material on this course covers responses to ALL sales – cyber and High Street – and we look at the history, the strategies and the results. Some of this may make uncomfortable viewing – especially if you have queued all night only to find the price reduction was on ONE item only! In terms of ethics, of course we look at the ethics of the marketing but also is the consumer (yes, the one who pushes to the front of the queue, hurdles barriers, fights other consumers to get the ‘super sale’ TV,) – blameless?
ALLOCATION OF RESOURCES - VOLUNTARY LECTURE
Please watch this first!
IF YOU'RE NEW TO ECONOMICS THEN START HERE!
Prelude - this is about...YOU!
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4Beginner's economics
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5Economics for Beginners - 2
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6Beginner's Economics - pt 3
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7Economics for Beginners - pt 4
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8Economics for Beginners - pt 5
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9Economics for Beginners - pt 6
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10Economics for Beginners - pt 7
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11Economics for Beginners - pt 8
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12Business Economics - pt 9
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13Economics for Beginners - opt 10