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Welcome to the ultimate course on modern and practical market research. I practiced market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the #1-ranked marketing school in the world, Philip Kotler’s Kellogg School of Management. I’ve done marketing for consumer products, B2B products, digital products, and physical products–both as a marketing consultant and as marketing manager at various levels up to Vice President.
Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns.
Major Market Research Sections:
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Introduction to the 3 types of market research & the 3 types of data
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Exploratory research, including interviews, focus groups, and case studies
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Competitor analysis using various approaches and techniques (including a 1-page competitor analysis template)
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Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurements
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Causal market research, including A/B testing and the 3 critical things to test with direct-response marketing
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How to size markets & demand using various tools and approaches
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Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron Sharp
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The customer decision journey
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Conversion rate optimization (CRO)
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Marketing psychology research
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How to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and Sparktoro
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Data and media analysis
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Service market research
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Product marketing analytics
Key Market Research Topics:
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Market Research & Marketing Research
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Market Research Analysis & Market Research Analyst Training
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Competitor Analysis
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Marketing Analytics & Marketing Analysis
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Research Methods
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Qualitative Research & Quantitative Research
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Consumer Analytics
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Web Analytics & Conversion Rate Optimization (CRO)
Exploratory Market Research
Descriptive Market Research
Casual Market Research
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17Descriptive Market Research 1
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18Descriptive Market Research 1
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19Descriptive Market Research 2
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20Evidence-Based Website Copywriting
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21Collecting B2B Survey Responses
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22Collecting B2B Survey Responses
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23Survey from Mailchimp
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24Surveying B2B Buyers (Quantitative Research)
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25Surveying B2B Buyers
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26Survey
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27Terms to Know for the Following Lectures
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28Diagnosing Problems 1
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29Diagnosing Problems 2
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30Advanced Considerations in B2B Funnels
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31Calculating Sales Velocity
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32Viral KPIs in LinkedIn
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33Using LinkedIn Ads for Research?
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343 Classic Advertising Testing Methods
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35Market Research Lessons from Advertising Strategy
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36Survey Solicitation
Competitor Analysis
Sizing Markets & Sizing Demand
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42Competitive Analysis 1
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43Competitive Analysis 2
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44Competitive Analysis 2
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451-Page Competitor Analysis Template
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46Spying on Competitors' Ads (LinkedIn)
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47Spying on Competitors' Ads (Facebook)
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48PART 1 : Competitive Analysis
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49PART 2 : Competitive Analysis
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50PART 3: Competitive Analysis - Customer Captivity
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51PART 4 : Competitive Analysis - Marketing Strategy & Tactics
Research on How Brands Grow (Market Research)
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52Introduction to Sizing Markets & Sizing Demands
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53Investor Marketing
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54Introduction to Market Sizing
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55Quiz
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56Sizing Markets with Investor Relations
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57Sizing Markets with Social Media Advertising
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58Estimating Demand with ProfitGuru
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59Estimating Demand with Google Keyword Planner
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60Be Careful with Using Views, Reviews, and Subscribers!
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61Sizing Book Demand with KDSPY
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62Sizing Podcast Markets
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63Sizing Markets with Panel Data
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64Absolute #s Matter more than Relative #s
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65The Uniqueness Trap