Understanding the purpose of Advertisement and its Modes and effect on Subconcious
Amazon Vision Statement & its impact on algorithm and product discoverability
Interpretation of the Key Performance Indicator of Amazon PPC
Understanding the Advertising Funnel
How a Keyword's Origin and its Relationship with Probability, Search Volume, Relevancy and Keywords Lenght
Understanding the relation of PPC to the ultimate objective, Net Profit
Driving factors of Revenue & Cost
Driving Factors of Ranking and Conversion
Factors to be considered for an Offer & Visibility
Retail Readiness via Competition Scorecard & Estimation of the Conversion Probability Based on the Offer
Conventional method of PPC budget calculation
Understanding the realistic PPC Budget Equation
Utility of Product Opportunity Explorer and understanding the available data points
Interpretation of Search Conversion Rate & Computation of the Overall Market size of Niche
Interpretation of Data Points available in Top Search Term
Understanding the benchmark to Rank on a particular Keyword and the number of Orders required
Determining the expected Conversion Rate of New Launch using the Competition Score - Method 1
What should be the Expected Cost per Click for PPC Budget computation?
How to prioritize keywords for targeting in a limited PPC Budget for allocation
Understanding the variables impacting the future Sales projections
Determining the expected trend and fluctuation of demand in the foreseeable future
How to determine the determine number of Returns & Calculating the cost of each Order Return from Customer
What is the PPC Sales Forecast equation?
Calculation of the expected number of orders in the Sales Forecast
How to deal with expected losses in the Sales Forecast?
Actual v/s Forecasted results comparison. Case Study
Brief discussion on how to setup a Business Plan and information should be included
Tracking relevant KPIs of the launch through Rank Tracker
Determining the expected Conversion Rate of New Launch using the Product Opportunity Explorer - Method 2
Understanding the Objective of PPC Campaigns and appropriate strategies to achieve those objectives
The impact of Bidding Strategies on PPC Campaigns
How Bids work and understanding the Auction and Second Price Auction Rule
Strategies and objective of campaign for a Newly Launch Product
Strategies using Sponsored Product, Brands and Display campaigns
What is Keyword Performance Matrix and its utility for PPC Audit
3 Layer detailed PPC Audit using Objectives, Keyword Performance Matrix and Duplications
Understanding the 80/20 Rule
Understanding and interpretation of results of PPC Audit
Prioritize and Isolated Targeting of Star & Question Mark Keywords
When to add Keywords in Negative Targeting?
Analysis of Prime Day's Purchase behavior and appropriate Strategies
Understanding the Bid Sensitivity Method and its application for PPC Optimization
Use of Match Type Migration for Optimization
Funneling Keywords for Scalability and Expansion
Placement Optimization via Bulk File
What is Search Query Performance and its utilization
Understanding Benchmarking and determine benchmarks for PPC Audit KPIs using Search Query Performance
Scalability and finding new or under utilized Opportunities using Search Query Performance
Scalability and finding new or under utilized Opportunities using a Traffic Tracker based on Top Search Terms
Determining Buying behaviour and the use of Day Parting
Inventory Management and Planning via Inventory Replenishment Calculator
Understanding of Cashflows and Cashflow Management
Discussion on Fundamentals of PPC Dashboard Development & Structuring
Brief Discussion on Variance Analysis, Ethical Practices & Team Management